Artsy has disrupted traditional art buying and fostered inclusion

The world of buying and selling art has a fairly traditional reputation.

“It was a very archaic industry,” said Everette Taylor, director of marketing at Artsy, an online art marketplace. “Where people place themselves in certain constructs of the art world, things have to be done a certain way.”

Insider interviewed Taylor last week at the Cannes Lions International Festival of Creativity.

The global pandemic has accelerated the pace of digital adoption, even in the rarefied art world. “Now people are buying more online, they’re more digitally savvy,” Taylor said, adding that digital innovation has provided greater accessibility to the art market. “More people are entering the art world because we are making it more democratized and more inclusive.”

Taylor said consumers have become more accustomed to buying big-ticket and luxury items without seeing or physically touching them, and said the average distance between a buyer and a seller in his market is 3,000 miles.

The most important result, Taylor says, is that more artists have the opportunity to find buyers and be supported. “Most artists can’t make a living wage,” he said. “The more we can support small businesses, artists and creatives around the world, I think that’s a beautiful thing.”

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